Social Media Manager

Sep 8, 2022 | Job Posting

Basic Requirements:
  • Proficient in the below softwares:
    • – minor training provided to become comfortable with the company’s set up and use of the software
    • Canva Pro
  • Expert in both speaking and writing English (need to be able to produce their own copyright without grammatical errors)
  • 2 + years of experience
  • Proof of certifications, work samples, successful campaigns/results, and a resume
  • Preferred: Knowledge with Active Campaign
Core Competencies:
  • MUST be computer savvy with a strong working knowledge of PowerPoint, Microsoft Word, Excel, and able to navigate online data systems and forms
  • MUST have a background of a min of 1-2 years of outside digital media sales including but not limited to SEO, Social Media marketing strategy, digital video marketing, email marketing, website sales, e-commerce, and text media marketing
  • Creative spark – assists the CEO with the ability to design, create and deliver customized marketing proposals/presentations
  • Present client solutions by building rapport and delivering results through integrated digital campaigns
  • Gain referral business by providing support, information, and guidance, qualitative research, and recommending new opportunities for profit and/or service improvements
  • Ability to perform independently in a fast-paced, hyper-competitive marketing environment
  • Excellent interpersonal/communication skills; outgoing, sociable, and charismatic
  • Accustomed to working with other digital marketers, creative thinkers, and editors
Requested Skills:
  • Proven experience as Digital Marketing Executive or similar role
  • Excellent understanding of digital marketing concepts and best practices
  • Experience with B2B social media, Google Adwords and email campaigns and SEO/SEM
  • Working knowledge of ad serving tools (e.g., DART, Atlas)
  • Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
  • Skills and experience in creative content writing
  • Analytical mindset and critical thinking
  • Excellent communication and interpersonal skills
  • BSc/BA in marketing or relevant field
  • Necessary skills for social media managers.
  • Understanding of prioritizing tasks
  • Managing time wisely, efficiently, and organized
  • Efficiency & top-notch organization
  • Understanding Customer Care & nurture
  • Digital Marketing Interest
  • Creativity
  • Time Management
  • Communication
  • Making Connections
  • Agility
  • Data Analysis
  • Writing
  • Project Management
Social Media Manager’s Goals:
  • More reach
  • Brand awareness and recognition
  • Lead generation
  • Engagement
  • Consideration
  • Growth
  • More consumers and sales
  • Turn customers into advocates
  • Testimonials
  • Social media sentiment
  • Have consistently growth of followers
  • Nurturing an engaged community to maintain customers
  • Maintain and improve customer retention

Working with Client Accounts:

  • Complete the research for all of the new clients (website, social media, products & offers) to get knowledgeable about clients needs
  • Working with clients on a day to day activities for the account they manage
  • Get familiar with clients scope of work and act daily on all of the open tasks
  • Plans the calendar at end of the month including holidays in advance for social media event promotion
  • Show clients that you do research and understand their business needs.
  • Proactively engaging with clients
  • Providing comprehensive monthly performance reports.
  • Analyze the data and apply the data analytics to drive future strategic planning

Market Research and Strategy Planning:

  • Research organization’s key goals.
  • Invest time in research and learning
  • Identify client’s marketing challenges.
  • Define the needs and understand the client’s vision to make data-driven marketing decisions.
  • Make, execute and send a plan to the client for approval.
  • Not just “play safe” all the time (experiment with different tactics)
  • Stay current with social media trends and best practices.

Social Media Management:

  • Monthly Social Media Calendar Strategy & Creation
  • Ongoing management of Social Media accounts (as per client needs)  
  • Social media management: creating, strategically planning, scheduling, analyzing, and engaging with content posted on a consistent basis
  • The ongoing research, planning, and strategies campaigns focused to gain brand awareness, interest, intent, consideration, qualified traffic, and advocates for your business
  • Monitoring and engagement, encouraging clients existing/new fans and followers to engage, share, comment & follow


  • Together with graphic designers create a branding strategy. Create branding sheet guides for each of the clients
  • Make changes to the existing branding sheet guides as per client requests
  • Work together with the client and the graphic designer to always have the up to date branding strategy and design

Google My Business:

  • Create a new listing for the client’s Google My Business
  • Manage, grow reviews and GMB local SEO
  • Create weekly posts and enhance listing engagement
  • Adding a clear call to the action area allows people to contact you right away
  • Monitor and respond to all reviews
  • Establish Key Performance Indicator (KPI) and measure actionable metrics
  • Monitoring and Reporting of performance (Monthly Reports)

Engagement and Growth:

  • Monitor, listen and respond to users in a “Social” while creating brand awareness
  • Encourage existing and new fans and followers to engage, share and comment
  • Growing organic reach & audience
  • Monitor and respond to all of the messages and comments

Content Marketing:

  • Create and update monthly branded content marketing strategy creation
  • Sharing valuable information and stunning visuals with your audience
  • Create and re-purpose the content across different media and channels
  • Content optimization and verification for all of the client pages on websites and social media platforms
  • Research, create and test new call of action & hashtags for best performance
  • Optimized High-quality micro-content videos (short clips, stories, memes, polls, reels) by using inhouse tools

Graphic Design:

  • Create the best strategy and design for the social media content creation
  • Research and use optimized high-quality stock photography/images (stories, memes, polls, reels)
  • Create compelling captions, motion graphics, logo branded images focused on building brand recognition
  • On a monthly basis create social media reports for all of the platforms that you are managing. Get all of the reports approved with the CEO before the reports get sent out.
  • Review the social media reports and come up with recommendations on what needs to improve in order to increase views, engagement etc
  • Metrics measurements that need to be tracked and reported on:
  • Audience growth, followers, shares, insights, etc.
  • Comments, Likes, Shares, @mentions, insights, etc.
  • If the client’s social media is not improving then the content may not be working.
Project Management:
  • Weekly updates to CEO on the status of all of the tasks assigned for each project
  • Manage all of the client’s tasks and follow up items in the Project Management tracking tool
  • Attend team meetings to discuss weekly tasks and priorities