Social Media Manager

Basic Requirements:

• Proficient in the below softwares:
  • Monday.com – minor training provided to become comfortable with the company’s set up and use of the software
  • Canva Pro
• Expert in both speaking and writing English (need to be able to produce their own copyright without grammatical errors)
• 2 + years of experience
• Proof of certifications, work samples, successful campaigns/results, and a resume
• Preferred: Knowledge with Active Campaign

Core Competencies:

• MUST be computer savvy with a strong working knowledge of PowerPoint, Microsoft Word, Excel, and able to navigate online data systems and forms
• MUST have a background of a min of 1-2 years of outside digital media sales including but not limited to SEO, Social Media marketing strategy, digital video marketing, email marketing, website sales, e-commerce, and text media marketing
• Creative spark – assists the CEO with the ability to design, create and deliver customized marketing proposals/presentations
• Present client solutions by building rapport and delivering results through integrated digital campaigns
• Gain referral business by providing support, information, and guidance, qualitative research, and recommending new opportunities for profit and/or service improvements
• Ability to perform independently in a fast-paced, hyper-competitive marketing environment
• Excellent interpersonal/communication skills; outgoing, sociable, and charismatic
• Accustomed to working with other digital marketers, creative thinkers, and editors

Requested Skills:

• Proven experience as Digital Marketing Executive or similar role
• Excellent understanding of digital marketing concepts and best practices
• Experience with B2B social media, Google Adwords and email campaigns and SEO/SEM
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
• Skills and experience in creative content writing
• Analytical mindset and critical thinking
• Excellent communication and interpersonal skills
• BSc/BA in marketing or relevant field
• Necessary skills for social media managers.
• Understanding of prioritizing tasks
• Managing time wisely, efficiently, and organized
• Efficiency & top-notch organization
• Understanding Customer Care & nurture
• Digital Marketing Interest
• Creativity
• Time Management
• Communication
• Making Connections
• Agility
• Data Analysis
• Writing
• Project Management

Social Media Manager’s Goals:

• More reach
• Brand awareness and recognition
• Lead generation
• Engagement
• Consideration
• Growth
• More consumers and sales
• Turn customers into advocates
• Testimonials
• Social media sentiment
• Have consistently growth of followers
• Nurturing an engaged community to maintain customers
• Maintain and improve customer retention

Responsibilities:

Working with Client Accounts:

• Complete the research for all of the new clients (website, social media, products & offers) to get knowledgeable about clients needs
• Working with clients on a day to day activities for the account they manage
• Get familiar with clients scope of work and act daily on all of the open tasks
• Plans the calendar at end of the month including holidays in advance for social media event promotion
• Show clients that you do research and understand their business needs.
• Proactively engaging with clients
• Providing comprehensive monthly performance reports.
• Analyze the data and apply the data analytics to drive future strategic planning

Market Research and Strategy Planning:

• Research organization’s key goals.
• Invest time in research and learning
• Identify client’s marketing challenges.
• Define the needs and understand the client’s vision to make data-driven marketing decisions.
• Make, execute and send a plan to the client for approval.
• Not just “play safe” all the time (experiment with different tactics)
• Stay current with social media trends and best practices.

Social Media Management:

• Monthly Social Media Calendar Strategy & Creation
• Ongoing management of Social Media accounts (as per client needs)  
• Social media management: creating, strategically planning, scheduling, analyzing, and engaging with content posted on a consistent basis
• The ongoing research, planning, and strategies campaigns focused to gain brand awareness, interest, intent, consideration, qualified traffic, and advocates for your business
• Monitoring and engagement, encouraging clients existing/new fans and followers to engage, share, comment & follow

Branding:

• Together with graphic designers create a branding strategy. Create branding sheet guides for each of the clients
• Make changes to the existing branding sheet guides as per client requests
• Work together with the client and the graphic designer to always have the up to date branding strategy and design

Google My Business:

• Create a new listing for the client’s Google My Business
• Manage, grow reviews and GMB local SEO
• Create weekly posts and enhance listing engagement
• Adding a clear call to the action area allows people to contact you right away
• Monitor and respond to all reviews
• Establish Key Performance Indicator (KPI) and measure actionable metrics
• Monitoring and Reporting of performance (Monthly Reports)

Engagement and Growth:

• Monitor, listen and respond to users in a “Social” while creating brand awareness
• Encourage existing and new fans and followers to engage, share and comment
• Growing organic reach & audience
• Monitor and respond to all of the messages and comments

Content Marketing:

• Create and update monthly branded content marketing strategy creation
• Sharing valuable information and stunning visuals with your audience
• Create and re-purpose the content across different media and channels
• Content optimization and verification for all of the client pages on websites and social media platforms
• Research, create and test new call of action & hashtags for best performance
• Optimized High-quality micro-content videos (short clips, stories, memes, polls, reels) by using inhouse tools

Graphic Design:

• Create the best strategy and design for the social media content creation
• Research and use optimized high-quality stock photography/images (stories, memes, polls, reels)
• Create compelling captions, motion graphics, logo branded images focused on building brand recognition

Analytics:

• On a monthly basis create social media reports for all of the platforms that you are managing. Get all of the reports approved with the CEO before the reports get sent out.
• Review the social media reports and come up with recommendations on what needs to improve in order to increase views, engagement etc
• Metrics measurements that need to be tracked and reported on:
• Audience growth, followers, shares, insights, etc.
• Comments, Likes, Shares, @mentions, insights, etc.
• If the client’s social media is not improving then the content may not be working.

Project Management:

• Weekly updates to CEO on the status of all of the tasks assigned for each project
• Manage all of the client’s tasks and follow up items in the Project Management tracking tool
• Attend team meetings to discuss weekly tasks and priorities